How To Get The Highest Return On Investment For Your Marketing Efforts

Social media. Facebook Groups. Webinars. Courses. Pop-ups and Lead magnets. Podcasting. SEO. Ad Placement. Pricing Strategy.
…and LOTS AND LOTS OF VALUE-ADDED CONTENT!

If you’ve been in online marketing for more than a day, you’ve experienced the information overload that seems to be a right of passage in this dynamic, ever-changing, sometimes exasperating way of life. (But don’t be discouraged, I’ve got good news!) 

You’ve tried the “little of this, little of that” method. You’ve worn yourself out trying to do “all the things.”

And you’re making progress!
You’ve got subscribers, sales, and you still love what you do.
You’re ready to move forward, but what should you do next?

Before implementing another strategy or tactic—or worse— buying another course, it may be time for you to take a breath,  step back, and get a clear picture of what’s working in your business and what could be improved. And it’s always helpful to enlist the help of someone who sees your business from a more objective perspective than you can.

Lucky for you, this is my favorite thing to do!

I’d love to help you evaluate any aspect of your business that needs a little bit of extra attention. Here are some of the audits and reviews I can do, or, we can design a consulting package that meets your specific needs.

Web Presence Analysis: A high-level view of how each component of your online business fits together and supports the whole. 
  • Visual Branding
  • Consistant “Voice”
  • Ideal Customer Persona
  • Social Media Presence
  • Reader Experience
  • Cohesive Messaging
  • Your Sweet Spot

Packages start at $ 297.00

Site Audit: A 30 point analysis across 12 major areas

We’ll start by making sure your site has each of the foundational pages that are most important to your specific business. Next, I’ll take an in-depth look at each part of your site, assessing the overall messaging, branding, ease of use, and conversion assets.

  • “The Five Second, Three-Question Test”
  • Your photo on the Home page
  • Navigation
  • Content
  • Mobile Responsiveness, site speed, and other technical necessities
  • Reader Experience
  • Tagline

Packages start at $397.00

Email Strategy Review : Are you welcoming, nurturing, and converting your email subscribers?

If you’re heard that “email is dead,” you likely heard it from someone who is trying to sell you on a strategy other than email. AND I’m guessing they reached you with their (incorrect) verdict… via email!

Truth is, Email remains the single-most effective marketing strategy available today. So, let’s make sure you’re getting the full benefit from your email strategy. 

 

Here are just some of the topics we’ll explore in your Email Strategy Review:

  • Lead Magnet
  • Opt-In Sequence
  • Welcome Sequence
  • On-Brand content
  • Customer First Content
  • Automated Offer Funnel
  • Effective Segmenting

Packages start at $397.00

Funnel Review: An A-Z in-depth look at your marketing and sales funnels. 

Your funnels are your biggest asset in terms of converting leads into loyal customers.

Creating a funnel can be one of those projects we put off for later because it seems so complicated. But with the help of someone who sees your business from “the outside” it isn’t so difficult after all, and most definitely a valuable use of your time and resources.

We’ll start at the very beginning; your traffic. From there we’ll follow the journey your visitors take from the moment of awareness to the the decision making/buying stage and even beyond, to the “delight” stage. We’ll  look for  gaps in your funnel as well as areas that just need cleaning up or pruning.

By designing a smooth and rewarding journey for your reader, filled with value and results, you’ll be well on your way to exponential growth

Packages start at $397.00

Conversion Audit: Is your content turning visitors into buyers?

 
Content is only king if it’s bringing you loyal customers. A conversion audit will help you get the highest return possible for the work that you do creating content.

Some of the elements we’ll look at include:

  • Subject Lines, Headings, and Openers
  • Calls To Action
  • SEO
  • Lead Magnet
  • Sales Funnel
  • Copy
  • Risk Reducers and Guarantees

Packages start at $297.00

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